Ambiguity™

Supporting the Monotype Studio with graphic assets for the launch, Ambiguity is both traditional and radical, generous yet economical, pushing us to rethink the relationship between style and meaning. Featuring five distinct styles — Tradition, Radical, Thrift, Generous & Normate — the superfamily merges familiar concepts with contrasting proportions. This approach provides exciting opportunities to enhance text with a unique visual flair and convey a wide range of attitudes and beliefs, from conventional to unconventional, and from minimalist to extravagant.